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Fairmont Austin

Turning moments into memories for every guest, with Austin’s unmistakable flair and Fairmont’s everlasting charm.

Our Goal

To blend Fairmont’s statement brand with Austin’s vibrance to make the hotel feel independent while upholding the essence of the parent brand.

Services Provided

  • Positioning
  • Brand Expansion
  • Tone of Voice and Content Development
  • Marketing Collateral
  • In-Room Collateral
  • Spa Collateral

Our Strategy

Fairmont guests are looking for the established Fairmont brand, but also want a taste of the local Austin culture. Tenderling brought Austin vibes into a recognizable brand to give the sense of being a native while maintaining elegance. Set to be an icon of downtown, Tenderling assisted with pre- and post-opening needs and delivered the Fairmont brand to culture seekers and locals alike.

Signia by Hilton Atlanta

Immersing the spirit of Atlanta throughout the brand.