Hotel Viata
The Italian side of Austin that feels worlds away, where touches of Tuscany and Texas mix to inspire a lifestyle like no other.
Our Goal
To establish a brand that ties together Italy and Austin, from pre-opening to ongoing support. Tenderling started with the brand at the beginning and carried it through to booking.
Services Provided
- Naming
- Brand Voice
- Content Development
- Visual Identity
- F&B Identity
- Spa Identity
Our Strategy
Italy and Austin are distant cousins in terms of carefree culture, easy-going ambiance and an overall thirst for life, which is why Tenderling connected the two to create a hillside retreat for guests and locals. We blended Italian charm with Austin vibrance for a brand that exudes boutique qualities and speaks to those with a longing for travel and indulging in the sweet life.
The Eliza Jane
Expanding an established brand with more storytelling.