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The Eliza Jane

The spirit of Eliza Jane Nicholson lives within The Eliza Jane, gathering stories of patrons and passersby, where the tales of the past blur into the tales of the present.

Our Goal

To expand upon the existing brand and weave in more of the storytelling aspect behind the hotel’s namesake. Tenderling worked on the hotel’s opening collateral and was excited to refresh it.

Services Provided

  • Brand Expansion
  • Content Development
  • Marketing Collateral
  • In-Room Collateral
  • Restaurant Branding
  • Restaurant Collateral

Our Strategy

Tenderling learned that Eliza Jane Nicholson, the hotel’s namesake, was not only a newspaper publisher, but a lover of the stories that tie people together. To broaden the current branding, we dove deeper into the hotel’s history and namesake in an effort to connect with guests personally. We evolved the brand into a tale about the stories that guests create while staying at the hotel and how Eliza Jane is their keeper.

Fairmont Austin

Blending classic Fairmont style with eclectic Austin vibes.